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Hospitality Leadership · Operations · Guest Experience

I've done every job on the floor. Now I lead it.

I'm Rodrigo Perez Castro. Over a decade in hospitality — from craft bartender to Assistant Manager at a premier casino steakhouse — I've earned every role by doing it. I lead teams, protect the guest experience, and run operations that turn first-time guests into regulars.

Rodrigo Perez Castro
10+
Years in hospitality
500+
Guests served per event
EN·ES
Fully bilingual
Board
Community leadership
The profile

Built from the ground up — and it shows in how I lead.

I didn't start in a corner office. I started behind the bar — mixing, serving, learning the floor one shift at a time. A decade later, I lead the teams doing that same work, and I respect every role because I've worked it.

Today I'm Assistant Manager at Council Oak Steaks & Seafood inside Hard Rock Casino, where I partner with the General Manager and Executive Chef to run daily service for a premium steakhouse. I own the details that make hospitality feel effortless: beverage programs, cost controls, staff training, guest recovery, and compliance.

My path isn't only hospitality. As Operations Manager and Partner at a digital marketing agency, I learned P&L, brand positioning, and market strategy from the inside — so I lead an operation the way an owner would, not just a manager. Add fluent Spanish and a seat on a community literacy board, and you get a leader who connects with every guest and every teammate in the room.

"Grow your career from the ground up, and you never forget what every role on the team is worth."
— the operating principle behind everything I lead
The journey

A decade of earning every stripe.

2024 — PRESENT

Assistant Manager

Council Oak Steaks & Seafood · Hard Rock Casino — Rockford, IL

Partner directly with the GM and Executive Chef to run daily service at a premium casino steakhouse. Own beverage controls, staff onboarding and fine-dining training, inventory systems, guest resolution, event integration with catering, and full health/liquor compliance across the dining room and bar.

2020 — 2025

Operations Manager & Partner

Evolution Digital Marketing Agency — Rockford, IL

Ran operations for a full-service agency: client accounts, budgets, timelines, and performance metrics. Led cross-functional teams on multimedia and digital campaigns, shaped brand positioning and messaging, and grew client visibility through social, SEO, and targeted media.

2017 — 2021

Bar Manager

Beloit Country Club — Beloit, WI

Managed bar and dining operations in a high-end club. Delivered craft cocktail and fine-wine service, trained staff, ran inventory and cost control, and executed weddings, banquets, and private events for 500+ guests — all to an upscale standard.

2016 — 2017

Traveling Bartender & Event Service

Chicago Elite Bartending School · Entertainment Cruises — Chicago, IL

Delivered high-end bartending and service at banquets, private events, and luxury cruise dining across Chicago. Adapted fast to new venues and high-pressure, high-volume settings while holding a polished, professional standard.

2014 — 2016

Bartender

Clara Bo & Gatsby Winebar

Premium bartending in an upscale wine bar — craft cocktails, curated wine pairings, and personalized service that turned first-time guests into regulars. Trained new staff and managed premium inventory.

Expertise

What I bring to the operation.

Operations & Business

Restaurant & Bar Operations P&L, Budgeting & Cost Controls Inventory Control & Procurement Beverage Program Management Labor Scheduling & Staffing POS Systems Liquor & Food Safety Compliance

Leadership & Guest Experience

Team Leadership & Mentorship Fine-Dining Steps of Service Staff Training & Development VIP & High-Touch Hospitality Cross-Departmental Collaboration Guest Resolution Bilingual — English & Spanish Community Relations & Advocacy
Community leadership

Leadership that doesn't clock out.

2024 — Present

Volunteer Board Member

Stateline Literacy Council — Beloit, WI

Provide strategic leadership and governance for a regional nonprofit delivering ESL, GED prep, and citizenship courses. Guide marketing and communications, support fundraising and corporate partnerships, and advocate for on-site workplace literacy programs that help local workforces build safety and career growth.

Get in touch

Let's build something exceptional.

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